Acquisition. Scouting Football Players

Designed for The 21st Club

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Project Overview

Acquisition provides boardrooms with the necessary information to reduce risk and encourage smarter player purchasing decisions.

As part of a broader platform (Evolution), we focused our attention on the Acquisition module. With over 83,000 players in the Acquisition database users can search, discover and compare players.

We work closely with The 21st Club by providing support for digital strategy, UX & UI design and visualising sports data.

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AI driven player recommendations

Requiring an acquisition means to find a player that provides the best value for money at low risk, improving the buying club’s team.

The 21st Club’s intelligent analytics consider a player’s physique, performance and market data to create suggestions.

We created visually enticing topic cards that encourage exploration of possible smart purchasing decisions.

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Creating a search criteria

The buying club may already have a pre-conceived idea of requirements, either from independent research or by using the 21st Club's Evolution platform.

We designed a simple filtering system allowing the user to construct criteria and search for results in real-time. Each filter type required a custom UI design solution that reflects the data best.

Combo Range

List

Multiple Choice

Search Tags

Slider Range

Text Range

Supporting data-driven decision making

Data is usually at the core of any business strategy decision and can provide the objective insight needed to make them.

The player profile page is designed to evaluate the player's condition, performance, experience and how the opposing club compares to the buying club.

Each chart type is colour coded to highlight risk and popularity for the player.

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Horizontal scroll for more

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Shortlisting players for review

A part of evolving the brand was to create a simple visual language that when learned for the first time, made scanning and searching for content more convenient.

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Research on the go

With Acquisition users can take it on the go.

The mobile format provides all the features of the desktop version ideal for research on the fly.

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acquisition mobile
acquisition mobile
acquisition mobile
acquisition mobile

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