Demographics.
Survey Dashboard

Designed for The GlobalWebIndex

the globalwebindex demographic dashboard hero

Project Overview

The GlobalWebIndex Pro Platform is an analytics software tool for Agencies, Brands and Publishers to gather insight into consumer behaviour for marketing.

With an already established software and client base, we work closely with the GlobalWebIndex's team to design new features and enhance the platform, along with the brand.

By adding a Dashboard module to the software that is easy to use and discover data, the Dashboard aims to help simplify conducting analytics and improve the GlobalWebIndex's client base.

the globalwebindex demographic product shot

Matching charts to data

Our biggest challenge was to identify the right chart types that best communicate the data metrics. Not only are the data metrics driven by the value type, (number or percentage) the chart can also reveal insight from an initial hypothesis. How the GlobalWebIndex's clients read the chart is essential for which the insight can be used to inform business-related decisions.

For example, the `Index` data metric is best displayed using distance to show how more or less likely the target audience is from the global average. Other data metrics display percentages, scales and distribution.

the globalwebindex demographic chart breakdown

Percent distribution

the globalwebindex demographic wireframe charts

Time waves

the globalwebindex demographic wireframe charts

Diverging Average

the globalwebindex demographic wireframe charts

Universe Scale

the globalwebindex demographic wireframe charts

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the globalwebindex demographic dashboard

Comparing Audiences

There is usually more than one target audience, and in some cases, it’s useful to compare them.

We created a new colour palette that didn’t conflict with the GlobalWebIndex’s core brand palette, differentiating them, so they have meaning in the charting context. The colours are then randomly assigned to an audience and applied to all chart types. The colour coding makes it easy to scan the dashboard and compare audiences.

the globalwebindex demographic chart colour pallette

Single audience applied

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Multiple audiences applied

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Customising the dashboard

The GlobalWebIndex needed a simple, intuitive way to build curated dashboards for their clients.

Already knowing their data inside-out the GlobalWebIndex can easily link each widget to a dataset, then select the appropriate chart type.

Breaking down the customisation into small steps ensured a quick and efficient dashboard building experience. Each step is dependent on the last displaying only relevant options.

the globalwebindex demographic dashboard cms

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