Matching charts to data
Our biggest challenge was to identify the right chart types that best communicate the data metrics. Not only are the data metrics driven by the value type, (number or percentage) the chart can also reveal insight from an initial hypothesis. How the GlobalWebIndex's clients read the chart is essential for which the insight can be used to inform business-related decisions.
For example, the `Index` data metric is best displayed using distance to show how more or less likely the target audience is from the global average. Other data metrics display percentages, scales and distribution.